Services
ECHOE WAY is a marketing studio for fragrance brands in the UK.
I help brands get discovered and stay remembered by blending high-performing digital ads with sensory, real-world experiences that put your products directly into customers’ hands. From first discovery to loyal repeat buyer, I build simple, measurable systems that fuel steady growth and keep your brand unforgettable.
YOUR ECHOE BEGINS HERE
YOUR BRAND IS NOT ONLY A PRODUCT . IT’S AN EXPERIENCE.
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Full sensory direct marketing strategy
Creative concept & art direction
Design of all mail elements
Supplier coordination & quality control
Production execution (assembly, scent integration, preparation, premium finishing touches)
End-to-end campaign execution
Post-campaign analysis, insights, and performance report
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Full performance marketing strategy for beauty
Audience Segmentation & prioritisation
Funnel design
Paid ads campaign setup
Creative direction for ad content
Tracking & analytics implementation
Ongoing monitoring of —> cost per click CPC, cost per lead CPL or cost per purchase CPA. conversion rates, and refine campaign based on data
Monthly reporting with Insights & recommendations (simple performance report, what worked, what didnt, what to improve for next ad)
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Full email & CRM strategies for beauty
Customer journey mapping
Set-up of key automated email flows
CRM structure and segmentation
Creative direction for email content
Performance racking and optimisation
Monthly insights and recommendations report
Not sure what you need?
ECHOE WAY offers a one-off projects and ongoing retainers designed to support brands at different stages of growth. Both options provide hands-on marketing support without the need to hire in-house.
Request a free audit and proposal to explore the most suitable approach for your brand.
What ECHOE Your Brand Needs?
Many clients begin with a free audit — a chance to step back, gain clarity, and identify which changes will have the most impact. From there, support can evolve naturally as your brand grows.
ECHOE WAY
My guiding values to help brands thrive
ASSION
The Echoe Way begins with immersion — in your brand story, your customers’ motivations, and the values that make your products different.
ROACTIVITY
Growth is never static. The Echoe Way is built on testing, learning, and refining in real time. Strategies evolve with data, performance, and customer behaviour.
ARE
Every strategy is shaped around your products, margins, and stage of growth. The Echoe Way prioritises sustainable scale — protecting brand trust while building long-term profitability.