ABOUT ME

I’ve always been drawn to understanding people — how we feel, what moves us, and why certain things stay with us. For me, it’s about how products, scents, and small rituals become part of our lives, and how meaning and connection are created through those experiences.

In 2019, I moved from Madrid to the UK in search of growth, curiosity, and new perspectives. Along the way, I studied psychology in Korea and worked as a business strategist in Brighton, experiences that deepened my understanding of how human behaviour, culture, and context shape the way brands communicate — and connect.

Today, I work as a marketing strategist for fragrance brands. I help founders translate the sensory magic of their products — scent & ritual — into intentional marketing strategies.

I'm here to help you scale your business sustainably—turning more browsers into buyers and customers into advocates.