ABOUT ME

I've always been drawn to understanding people — how we feel, what moves us, and why certain things stay with us. For me, the answer has almost always been scent.

I grew up in Madrid, in a house with a garden full of jasmine. I didn't know then that smell was the most direct route to memory and emotion — I just knew that a scent could make a place feel like home, or make a moment feel like it mattered.

In 2018 I moved to the UK in search of growth and new perspectives. Along the way I studied psychology in Korea and worked as a business strategist in Brighton — experiences that deepened my understanding of how human behaviour shapes the way we connect with brands, and with the things we choose to keep in our lives.

That path led me to build ECHOE WAY. I believe scent is the one sense marketing has never fully reached — and that niche fragrance brands deserve a way to close the gap between digital discovery and physical experience. So I built one.

Every campaign I design is grounded in customer psychology, tailored to your brand, and built around one goal — getting your fragrance into the hands of the person who was always going to love it

Ready to start? Book a free discovery call below.