Turn your fragrance into
a repeat-purchase business
I help UK fragrance brands close the gap between interest and purchase with integrated marketing that guides customers from curiosity to commitment
Here is where you find your echoe
༄
Here is where you find your echoe ༄
Your fragrance can't be smelled through a screen—but it can be felt in their hands. I bridge the gap between digital discovery and physical experience with sensory direct mail, paid ads, and email strategies.
Convert hesitation into sales —> one-time customers —> loyal advocates.
Hi, I’m Sora
I'm a marketing strategist specialising in the UK fragrance sector, combining digital and physical Marketing, providing:
Sensory direct mail that puts your fragrance in customers' hands
Paid ads that capture attention
Email strategies that turns first-time customers into loyal advocates.
Every strategy is grounded in deep research, customer experience & psychology—tailored to your brand's specific context.
I work closely with founders and small teams, keeping things clear, collaborative, and focused on sustainable growth.
My goal? To turn the sensory magic of your products into strategic marketing that drives visibility, conversions, and long-term loyalty.
Here is where your message finds its echo.
Growing YOUR FRAGANCE BRAND Isn’t Easy — Especially When…
...CUSTOMERS CAN'T SMELL YOUR PRODUCT THROUGH A SCREEN.
...BROWSERS ARE HESITANT TO BUY WITHOUT TRYING FIRST.
...FIRST-TIME BUYERS DON'T COME BACK FOR A SECOND PURCHASE
...IT'S HARD TO STAND OUT IN AN OVERSATURATED MARKET.
I’m here to help —>
Where We Start
Every collaboration begins with a free 10-minute “Tell me about your brand” questionnaire.
From there, we'll have a 30-minute video call where I'll share a free audit of what's working, what's holding you back, and a proposal with tailored strategy ideas.
After our call, I'll send you a fixed-price quote—no hidden fees, no pressure, no commitment.
The Audit
No. 2
Website Conversion & Customer Journey
How easy it is for a new customer to quickly understand your value, trust your brand, and feel confident taking the next step.
Foundational copywriting, website optimisation, CRO
N0. 1
Brand Story & Emotional Positioning
What story your brand is currently telling — and how clearly it connects with the values, desires, and emotions of your ideal customer.
Brand storytelling, brand development, messaging work
No. 3
Content Purpose & Brand Alignment
Reviewing how your social content and messaging align with your positioning, audience psychology, and long-term direction, helping identify what to keep, or redefine.
Social media strategy, content planning, brand alignment
N0. 4
Customer Journey & Decision Friction
Where potential customers may feel unsure, overwhelmed, or disconnected — and what could be simplified to support more confident decisions.
Website structure, messaging flow, conversion support
No. 5
90-Day Growth Priorities
Focused Next Steps for the Next 90 Days, A short, considered set of priorities tailored to your brand.
+ Proposal
HERE IS WHERE YOUR BRAND
FINDS ITS ECHO
No pressure & no commitment.